DISCOVER THE STORY BEHIND THE DATA

  • Q: What is the role of “Big Data”?

    A: Big data provides key learnings about what people are doing. More >>

  • Q: What is conjoint analysis?

    A: Conjoint analysis is a research tool/technique that allows you to test, potentially, hundreds of combinations of features to find the right mix of features at the right price to best appeal to your target market. More >>

  • Q: IN 2017 WHERE ARE SMALL AND MEDIUM BUSINESSES SPENDING THEIR RESEARCH DOLLARS?

    A: There is more focus in conducting research online. More >>

  • Q: WHAT WILL AN OMNIBUS DELIVER?

    A: An omnibus provides a relatively low cost and quick way to ask the general public a very limited number of questions. More >>

  • Q: HOW OFTEN DO I NEED TO RESEARCH?

    A: The frequency of your market research (MR) will vary according to your business's needs. More >>

  • Q: When should I be using Qualitative and when should I be using Quantitative?

    A: Qualitative research is used to ‘deep dive’ into current and developing trends. It provides context around products, problems, issues or trends. More >>

  • Q: What trends do I need to be aware of when planning my research?

    A: Trends differ across demographics, so the answer depends on who you are targeting. More >>

  • Q: WHAT IS MOST IMPORTANT? I CAN’T AFFORD EVERYTHING I’D LIKE TO DO.

    A: The most important thing is to learn as much as possible about your product/service and the challenges it has. More >>